The universe and its design is often one of arbitrary horror.
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aesthetic isn't simply about good design for good design's sake.
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By the way, if anyone here is in advertising or marketing, kill yourself.
We each sell alittle piece of happiness. You are elevating someone's spirit in some way, and to do that you have to understand the source of their angst and then you have to frame your product as a solution.
Intent not followed by action is an insult to your design. Decide what you want, create a plan, and get your ass out there!
Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don__ let stress steal your joy.
When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.