client

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

When it comes to getting a job or client, congruent value is aligning the employer's need with your value add.

Hookers, Hondas and Hollywood all approach customers with a different mindset than the rest of the business world. Whereas most businesses talk about the importance of "customer service," agents, mechanics and people of the night talk about "servicing customers."It is an important distinction, as customer service is generally a reactive process in which professionals and businesses respond to the needs of their clients, while servicing customers involves exploration to discover what the customer needs in order to start firing all the cylinders.

Why do all this? Because there are people out there who need you, and they will be more than willing to give you what you need so you can give them your best, but if you're busy pursuing everyone, or if you're so drained at the end of the day, you won't be able to be your best and give your best.

Customers loves certainty, make sure you give it to them.

Nothing consoles and comforts like certainty does.

We have to remember that making money is essentially exchanging one form of energy for another form of energy - we are exchanging our ideas, our creativity, our passions, for money...we are asking people to take money out of their bank accounts and put into ours because our ideas and our creativity is more valuable to them than their money.

Great artists need great clients.

The relationship between a client must be 'we.'

It is not an individual act, architecture. You have to consider your client. Only out of that can you produce great architecture. You cannot work in the abstract.

When in court, the primary role of lawyers is not to prove or disprove innocence; unbeknown to almost all lawyers and their clients, it is to save the court time.