branding

Brand and product don__ compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

People change, and so do their aspirations, and so should brands.

So, you don__ have money to invest in your brand? You do have money for damage control, right?Here__ the thing: anyone can make your brand inferior in your absence.

As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; __hat business minded people can meet there easily!" Your dream must be situated where they can meet people!

People relate to people, and if your brand feels like people, they__l relate to you, too.

Make sure you test your brand story__ recipe with whomever you__e cooking it for.

Brands play in an exciting sandbox of symbolic meanings.

What is the __nce upon a time_ of your brand story? Ask yourself this: __ow does what I__ building help consumers close the gap between who they are today and who they want to be tomorrow?

Entrepreneur, your last 20 tweets has to be about your brain, brand and business.

Advertisement shouldn__ look like information, it should look like a promise.

Integrity is not just a smart and moral way to navigate your personal life. It__ also part of your professional branding, and it will inevitably affect your business success.

Life is made up of dots

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

Your brand is a combination of a customer__ experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute toyour company__ brand reputation.

Branding is the art of differentiation

And while a brand is so much more than a company__ logo, the logo is one of the key ambassadors to any brand.

Let's face it. We live in a command-based system, where we have been programmed since our earliest school years to become followers, not individuals. We have been conditioned to embrace teams, the herd, the masses, popular opinion -- and to reject what is different, eccentric or stands alone. We are so programmed that all it takes for any business or authority to condition our minds to follow or buy something is to simply repeat a statement more than three or four times until we repeat it ourselves and follow it as truth or the best trendiest thing. This is called "programming" -- the frequent repetition of words to condition us how to think, what to like or dislike, and who to follow.