branding-culture

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it__ irrelevant. But to the right audience, it__ a passion.

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates __oyalty_ to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.

So it comes down to scarcity, one product or service having qualities you won__ find everywhere or ideally, anywhere. It__ the job of every brand to seek that out as their standard, their stamp.

Who are we, and how do we relate this idea in a way that__ meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

Why is it there__ no aisle in a grocery or department in a store or menu on a website for __verage stuff_ or __eige products_? FACT: People never got passionate about mediocre and average. While consumers and clients can find __est deals_ and __atural foods_ and __rtisan goods,_ one doesn__ find an aisle or a website menu tab offering __verage stuff_ without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it__ the hot fudge we all crave and talk about).

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

You are responsible for everything you TWEET and RETWEET.

The personal values managers reported being the most under pressure to compromise to do their jobs successfully: 1. Family 2. Integrity.

Bury My Heart is "a life-altering approach to turning managers into unconditionally committed leaders.

Man is born to dream, to be enlightened, to connect and to be fulfilled. Managers are too.

The question is not how to get managers_ emotional commitment but why manager__ don__ give it even if they like their company.

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

A common mistaken conclusion made by companies is they think __eople are cheap_ and want only the best price. That__ only true if you__e only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.