advertising

Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.

Now we were standing around holding hands and not much was going on. I began to think of words I had known, just for fun, to fill up the blank space in my head. Couch, I thought. Cuisinart, I thought.The words felt different right now than they had before. They meant a little less, held a little less, but seemed somehow fuller: I had never really noticed how much sound there was in a word. The way it filled your mouth up with emptiness, a sort of loosened emptiness that you could tongue, an emptiness you could suck on like a stone. Stomach, I thought. Variety, I thought. Expectation. Intimation. Infiltration. Infiltration: I tongued that one further. I knew it had a hostile aspect, like someone breaking into your house or posing as someone you should trust. But it also had a lovely sound, a kind of tapered point and a gently ruffled edge, and as I repeated it over and over in my mouth it took on a really great flavor and I thought of water filtering in and out of a piece of fabric, back and forth, moving between, soaking it and washing out, soaking in and taking with it pale tremors of color, memory, resistance, all that stuff, until I felt like one of those pieces of cloth on the television commercials that got washed with the name-brand cleanser and is now not only white, but silky and mountain-scented.

Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.

Creativity is a clashing of opposites.

It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous.

Needs are imposed by nature. Wants are sold by society.

The envied are like bureaucrats; the more impersonal they are, the greater the illusion (for themselves and for others) of their power.

The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognizes neither pity nor pitilessness.

...isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all the advertising men who create it?

Health makes good propaganda.

Marketing is what you do when your product is no good.

Advertising and marketing philosophies that thrive on emphasizing 'natural' differences don't stay in the realm of advertising and marketing--they spill into how we justify sexism and racism at every life stage.

In spite of hopes to the contrary, pornography and mass culture are working to collapse sexuality with rape, reinforcing the patterns of male dominance and female submission so that many young people believe this is simply the way sex it. This means that many of the rapists of the future will believe they are behaving within socially accepted norms.

The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.

Prostitutes are paid for taking their clothes off. Celebrities are paid for putting others' clothes on.

...Her boyfriend gives her a Mercedes, [her friends] say, 'Oh, that's nice.' But her boyfriend gives her a diamond, they say, 'Oh, he's serious.' It's not just the gift of love-it's the gift of commitment. She's not jumping up and down because she got a diamond ring but because she got a guy! There are those who say you don't need diamonds. I say they're right. Just like you don't need sex.

If someone tells you that they__e called __lueberries_ because they__e berries and they__e blue__elieve them.

The word love has been so abused by publicity and advertisements that we no longer know really what it means.