By the way, if anyone here is in advertising or marketing, kill yourself.

They had been talking about his friend Z. when she announced, "If I hadn't met you, I'd certainly have fallen in love with him."Even then, her words had left Tomas in a strange state of melancholy, and now he realized it was only a matter of chance that Tereza loved him and not his friend Z. Apart from her consummated love for Tomas, there were, in the realm of pos­sibility, an infinite number of unconsummated loves for other men. We all reject out of hand the idea that the love of our life may be something light or weightless; we presume our love is what must be, that without it our life would no longer be the same; we feel that Beethoven himself, gloomy and awe-inspir­ing, is playing the "Es muss sein!" to our own great love.Tomas often thought of Tereza's remark about his friend Z. and came to the conclusion that the love story of his life exemplified not "Es muss sein!" (It must be so), but rather "Es konnte auch anders sein" (It could just as well be otherwise).

History is filled with brilliant people who wanted to fix things and just made them worse.

Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don__ let stress steal your joy.

The Rooster Coop was doing its work. Servants have to keep other servants from becoming innovators, experimenters or entrepreneurs. The coop is guarded from the inside.

...the concept of marketing is almost as old as humanity itself...suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic, and God expelled them from the Garden of Eden for being total consumerist dupes. (p. 40)