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I want you to stop being subhuman and become 'yourself'. 'Yourself,' I say. Not the newspaper you read, not your vicious neighbor's opinion, but 'yourself.' I know, and you don't, what you really are deep down. Deep down, you are what a deer, your God, your poet, or your philosopher is. But you think you're a member of the VFW, your bowling club, or the Ku Klux Klan, and because you think so, you behave as you do. This too was told you long ago, by Heinrich Mann in Germany, by Upton Sinclair and John Dos Passos in the United States. But you recognized neither Mann nor Sinclair. You recognize only the heavyweight champion and Al Capone. If given your choice between a library and a fight, you'll undoubtedly go to the fight.
Wilhelm Reich Listen, Little Man!
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I want you to stop being subhuman and become 'yourself'. 'Yourself,' I say. Not the newspaper you read, not your vicious neighbor's opinion, but 'yourself.' I know, and you don't, what you really are deep down. Deep down, you are what a deer, your God, your poet, or your philosopher is. But you think you're a member of the VFW, your bowling club, or the Ku Klux Klan, and because you think so, you behave as you do. This too was told you long ago, by Heinrich Mann in Germany, by Upton Sinclair and John Dos Passos in the United States. But you recognized neither Mann nor Sinclair. You recognize only the heavyweight champion and Al Capone. If given your choice between a library and a fight, you'll undoubtedly go to the fight.

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A group experience takes place on a lower level of consciousness than the experience of an individual. This is due to the fact that, when many people gather together to share one common emotion, the total psyche emerging from the group is below the level of the individual psyche. If it is a very large group, the collective psyche will be more like the psyche of an animal, which is the reason why the ethical attitude of large organizations is always doubtful. The psychology of a large crowd inevitably sinks to the level of mob psychology. If, therefore, I have a so-called collective experience as a member of a group, it takes place on a lower level of consciousness than if I had the experience by myself alone.

CJ
C.G. Jung

The Archetypes and the Collective Unconscious