I hope that, whatever happens within the publishing industry, because of the increased control writers have of their own careers, better sales information and the advent of the internet, that ultimately this change in our working environment will be a change for the better.
The only thing more expensive than hiring a sales trainer is not hiring one.
The Wizard of Ads
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The only thing more expensive than hiring a sales trainer is not hiring one.
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An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who__ the better writer?
In days long past, Jarod said he__ write a sentence about my love, translated in Russian, and that sentence, like my love, is clearly not for sale, unlike his virginity, or this book, which I__ both offering at ten times the market value, so hurry up and buy now, before it goes down.
A brand is a person.
A brand is a person that has a voice, evokes emotion and spreads a message.
A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label.