An action, to have moral worth, must be done from duty.

The old exhortations to nationalist fervor and jingoist pride have begun to lose their appeal. Perhaps because of rising standards of living, children are being treated better worldwide. In only a few decades, sweeping global changes have begun to move in precisely the directions needed for human survival. A new consciousness is developing which recognizes that we are one species.

To build a church when a school house is needed is to perpetrate a theft upon education.To build a church when a hospital is needed is to take from the parched lips of the sick the cup of relief and from the suffering the merciful hand of help.When the object of man's conduct will be to improve the conditions of his fellow man and not the appeasement of a mythical God, he will become more understanding and more indulgent of the frailties, mistakes, and action of others, and by the same token he will become more appreciative of their efforts.He will develop a greater consciousness to avoid mistakes and to prevent injury. Life and its living will take on a greater significance, and our efforts and energies will be devoted to creating as much joy and happiness as possible for all living creatures.

And one of my firmest conclusions is that we always think by seeking and drawing parallels to things we know from our past, and that we therefore communicate best when we exploit examples, analogies, and metaphors galore, when we avoid abstract generalities, when we use very down-to-earth, concrete, and simple language, and when we talk directly about our own experience.

By the way, if anyone here is in advertising or marketing, kill yourself.

Until you are conscious of your conscience, you are morally unconscious.