Author

William Bernbach

/william-bernbach-quotes-and-sayings

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The most powerful element in advertising is the truth.

William Bernbach

Powerful Advertising

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Art Advertising Persuasion

In communications, familiarity breeds apathy.

William Bernbach

Apathy Familiarity

Word of mouth is the best medium of all.

William Bernbach

Best Word Mouth