Both those taking snaps and documentary photographers, however, have not understood 'information.' What they produce are camera memories, not information, and the better they do it, the more they prove the victory of the camera over the human being.
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Vilém Flusser
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The task of a philosophy of photography is to reflect upon this possibility of freedom - and thus its significance - in a world dominated by apparatuses; to reflect upon the way in which, despite everything, it is possible for human beings to give significance to their lives in the face of the chance necessity of death. Such a philosophy is necessary because it is the only form of revolution left open to us.
Images are mediations between the world and human beings. Human beings 'ex-ist', i.e. the world is not immediately accessible to them and therefore images are needed to make it comprehensible. However, as soon as this happens, images come between the world and human beings. They are supposed to be maps but they turn into screens: Instead of representing the world, they obscure it until human beings' lives finally become a function of the images they create. Human beings cease to decode the images and instead project them, still encoded, into the world 'out there', which meanwhile itself becomes like an image - a context of scenes, of states of things. This reversal of the function of the image can be called 'idolatry'; we can observe the process at work in the present day: The technical images currently all around us are in the process of magically restructuring our 'reality' and turning it into a 'global image scenario'. Essentially this is a question of 'amnesia'. Human beings forget they created the images in order to orientate themselves in the world. Since they are no longer able to decode them, their lives become a function of their own images: Imagination has turned into hallucination.
For there is a general desire to be endlessly remembered and endlessly repeatable.
All incoming bits of information have, simultaneously, a tentacular, optic, and sexual dimension. Its world is not doubtful, but surprising; vampyroteuthic thinking is an unbroken stream of Aristotelian shock.
Custom is a shroud that conceals everything. Not without first encountering the uncustomary will we be able to recognize what is customary and, more importantly, to change it. Such is the impulse behind our conversation with the vampryoteuthis