Simon Sinek

Cowards...cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.

Working hard for something we do not care about is called stress, working hard for something we love is called passion.

Working hard for something we don't care about is called stress: Working hard for something we love is called passion.

If you hire people just because they can do a job, they__l work for your money. But if you hire people who believe what you believe, they__l work for you with blood and sweat and tears.

Great companies don`t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something better than their job to work toward, they will motivate themselves to find a new job and you`ll be stuck with whoever`s left.

Leadership is a choice. It is not a rank.

Innovators are the ones whose dreams are clearer than the reality that tells them they're crazy.

A star wants to see himself rise to the top.A leader wants to see those around him rise to the top.

The challenge of the unknown future is so much more exciting than the stories of the accomplished past.

Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.

The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations.

TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.

The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when.

I find, when you're an optimist, life has a funny way of looking after you.

The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.

A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society.

Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.