Rony Abovitz

My dad and my mom convinced me to go into biomedical engineering because they said astronauts going to Mars will need life support systems.

Playing games is the dessert. Our real market is people doing everyday things. Rather than pulling your mobile phone in and out of your pocket, we want to create an all-day flow; whether you're going to the doctor or a meeting or hanging out, you will all of a sudden be amplified by the collective knowledge that is on the web.

When you are doing something neat, and you're doing it with neat people, and there is that convergence, something amazing will happen.

We want the digital world to bend to your physical life, your real emotional life as a person, and we don't want you to bend to computers.

For cool things to happen, you have to get out of your comfort zone.