Kevin McCloud

Because I live in the countryside, I want a building which encourages me to have a fully formed relationship with the environment. It gives me an opportunity to not just be inside or outside, but in a range of contexts.

Building a house from scratch in the middle of a field is a bit like building a prototype car. As with all prototypes, if you're building a car you usually have the luxury of producing several prototypes before you arrive at the production line version - so the opportunity for changing things is quite rich.

There's no reason for your imagination to be fettered by money.

Every decently-made object, from a house to a lamp post to a bridge, spoon or egg cup, is not just a piece of 'stuff' but a physical embodiment of human energy, testimony to the magical ability of our species to take raw materials and turn them into things of use, value and beauty.

Building design isn't trendy.

I'm not too fond of really cool design. I've got quite kitsch taste really, in things like tableware. I'm quite a sucker for 1930s pressed glass.

Architecture was pretty much the sexiest thing to be doing from 1700-1800.

What happened in 2008 stopped people in their tracks. People stopped looking at their homes simply as commodities to exploit and starting thinking about how they might personalise that space and make them less bland and more autobiographical, and that's healthy, I think.

Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to be able to greenwash their products and feel good.