John Paul DeJoria

I wanted to do my part to help preserve that golden age of travel... I step aboard The Patron Tequila Express railcar, and I go back in time to the days when a long journey was something fun and very special.

Rail travel for me is the most relaxing, most scenic way to see the country.

I don't micromanage, but I do care deeply about every product we make. Every one goes through me, and I try most of our products before they go to market, including our John Paul Pet flea and tick shampoo. If I don't like it, it's not coming out.

I remember once in junior high school, on a Friday, my mom came home from work and said to my brother and I, 'You know, between us, we have only 27 cents, but we have food in the refrigerator, we have our little garden out back, and we're happy, so we are rich.'

My first job, 9 years old, part-time, was selling Christmas cards door-to-door. Ten years old, my brother and I had paper routes. We delivered a morning paper called the 'L.A. Examiner.' Get up at 4 o'clock, fold your papers, deliver them and get ready for school.

Being able to communicate with a loved one that you haven't talked to in a while because of some communication break makes their life and your life in a much better place.

Success unshared is failure.

The biggest hurdle is rejection. Any business you start, be ready for it. The difference between successful people and unsuccessful people is the successful people do all the things the unsuccessful people don't want to do. When 10 doors are slammed in your face, go to door number 11 enthusiastically, with a smile on your face.