Jerry Della Femina

Sad to say, negative advertising really works.

My first marriage ended after 24 years.

At one point, I had over 800 employees, and I always paid all health care for my people - including a man who was my assistant who got HIV. I wound up paying his medical bills, which went into the hundreds of thousands. I'm not making myself out to be a saint. I did the right thing.

My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house.

Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.

Humor works, and it's the best way to get attention without spending a lot of money.

As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.