Herbert Simon

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

One finds limits by pushing them.

There are no morals about technology at all. Technology expands our ways of thinking about things, expands our ways of doing things. If we're bad people we use technology for bad purposes and if we're good people we use it for good purposes.

Technology may create a condition, but the questions are what do we do about ourselves. We better understand ourselves pretty clearly and we better find ways to like ourselves.

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.

In the computer field, the moment of truth is a running program; all else is prophecy.

Anything that gives us new knowledge gives us an opportunity to be more rational.

Learning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.

The proper study of mankind is the science of design.

I don't care how big and fast computers are, they're not as big and fast as the world.

Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with how they might be - in short, with design.

The world is vast, beautiful, and fascinating_ even awe-inspiring, but impersonal. It demands nothing of me, and allows me to demand nothing of it.