Gwen Ifill

Authentic apology is a tricky thing to pull off in politics, which is why it so seldom occurs. Plausible deniability must be preserved. True contrition has to be displayed. Traitors to the cause must be immediately be jettisoned. Most of all, the goal is to stop the bleeding.

Simply as an exercise in efficient politics, Obama '08 rewrote the textbook. His accomplishment was historic and one that transformed how race and politics intersect in our society. Obama is the leading edge of this change, but his success is merely the ripple in a pond that grows deeper every day.

I've been fortunate enough to write a book and travel the country to sign and sell it, so I can safely say that a five-second burst of conversation while you're scribbling your name, over and over, is not the most reliable way to bond with Americans.

If it were the Clinton people, they'd be sitting around figuring out how to pull themselves out. Instead the president is continuing to go around the country and peddling Social Security, which the needle is not moving on.