So, to really execute design in its highest form and making people feel joy, that's a great reward.
GG
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Genevieve Gorder
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That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.
It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.
Design can have such a positive impact on the way people live and on their relationships and moods.