Evan Spiegel

Technology businesses in general are susceptible to hacking. That's why you have to work really, really, really hard with law enforcement, with security experts, internal and external groups, to make sure you're paying attention and addressing security concerns.

When we're in that kind of childish space, we're more genuine and feel more comfortable with our friends.

We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks.

Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.