Dieter Rams

Having small touches of colour makes it more colourful than having the whole thing in colour

Design should not dominate things, should not dominate people. It should help people. That's its role.

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.

I don't like computers. I still like to do my drawings by hand.

Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, __nd the products are not burdened with non-essentials. Back to purity, back to simplicity.