David Sax

Bacon has been a staple of the American diet since the first European settlers, but until recently, it was consumed in a predictable, seasonal pattern. The bulk of sales came from home consumers, diners, and pancake houses, which fried it up along with eggs for breakfast.

In the eleventh century obese English king William the Conqueror took to bed and consumed nothing but alcohol to shed pounds, a practice many of his countrymen seem to continue to this day.

All digital music listeners are equal. Acquisition is painless. Taste is irrelevant. It is pointless to boast about your iTunes collection, or the quality of your playlists on a streaming service. Music became data, one more set of 1's and 0's lurking in your hard drive, invisible to see and impossible to touch. Nothing is less cool than data.