Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from acustomer__ needs to an "organization__ operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how an "organization should plan, manage, and leverage social media as a means to increase the bottom line.
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Cyrus Aram
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