Chris Murray

Sometime in the future, when business slumps and there appears to be no solution in sight, you will hear others moaning about and blaming the things that are completely out of their control, wasting hour after hour on elements, which cannot be changed. Meanwhile, you, my boy, you will be focusing your efforts on the only thing that matters. The response which ensures you reach your destination.

Did you sell to them or did you simply facilitate their buying from you, hmm? Very different scenarios, my boy, very different indeed.

Plans are easy to make, dreams are easy to dream. But putting your back into it? A little bit of hard graft and discipline? That is just too scary and far too much effort for the masses

Success does not judge one man for being worthy above another. Success doesn__ choose you because of your family name or existing wealth.Success is taken by the man, who has made himself ready for its arrival. And although I am not there yet, I have come to this place to become such a man.

Can a farmer plants his seeds and then demand the crops to grow before harvest?

You will never change a prospective customer__ mind, my boy. There is a chance that he might make a new decision if enough reliable evidence comes his way, but to do that he has to want to listen - to hear it - and that requires trust and respect.

Simeon had to agree that his future plans, although quite grand, were like pictures painted in fog. Nothing he could put his finger on. No dream ever remained unchanged long enough to take on any weight or substance, just a notion of something better waiting for him somewhere in the future.

To my shame, I had never thought to ask anything of the future, and yet woke each and every day embittered because it was never what I needed it to be.

Now you learn about the greatest tool available to any salesman. I__ going to give you an introduction into something that will help customers recognise the value of your offer all by themselves.

I must turn myself around so that I am viewing life as my prospects see it. Only then can I start addressing their issues, help to prevent their pain, and advise on solutions to their problems.

Men constantly miscalculate what they can do in a day, and grossly underestimate what can be achieved in a year.

You know, I have never met a young man who recognises the true value in this exercise, and yet I have met hundreds of old men who wished someone had shared it with them in their youth.

From today onward, you will learn how to become evangelical about the many ways you help people.

The only time you have is the where and when of right now. There will always be good times, bad times, hard times, and complete disasters. However, there is no other option but to be where you are, when you are. That is a universal truth for everyone. The important thing is how you respond, what you decide to do, and when you decide to do it.

Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.

No one can mock your meagre achievements or inability to accomplish the simplest of tasks, if they remain figments of your imagination. You can revel, again and again, in the glory of a fairy tale doomed never to appear in reality.

Fascinatingly resilient the tenacity of a child. Not yet conditioned by society to give up when instructed to do so.

If you put in the effort and focus towards a goal, you will get there quicker than most.