Barry Glassner

Samuel Taylor Coleridge was right when he claimed, 'In politics, what begins in fear usually ends up in folly.' Political activists are more inclined, though, to heed an observation from Richard Nixon: 'People react to fear, not love. They don't teach that in Sunday school, but it's true.' That principle, which guided the late president's political strategy throughout his career, is the sine qua non of contemporary political campaigning. Marketers of products and services ranging from car alarms to TV news programs have taken it to heart as well.The short answer to why Americans harbor so many misbegotten fears is that immense power and money await those who tap into our moral insecurities and supply us with symbolic substitutes.

In addition, when a neighborhood's crime victims are portrayed as victims-sympathetically and without blame, as humans rather than as statistics-people living in other parts of the city are more inclined to support social services for the area, which in turn can reduce the crime rate.

Criminologists have documented that the amount of coverage a crime victim receives affects how much attention police devote to the case and the willingness of prosecutors to accept plea bargains.