Anthony Biglan

After forty years of working on prevention of a wide range of common and costly psychological and behavioral problems, I am convinced we have the knowledge to achieve a healthier, happier, and more prosperous society than has ever been seen in human history.

Just as we have created a society in which it would be unthinkable to light up a cigarette in the Kennedy Center lobby, we can create a society where it is unthinkable that a child suffers abuse, fails in school, becomes delinquent, or faces teasing and bullying.

Nearly all problems of human behavior stem from our failure to ensure that people live in environments that nurture their well-being.

While humans have the propensity to develop a suite of prosocial behaviors, they are also capable of developing antisocial behavior, engaging in substance abuse, experiencing depression, and bearing children at an early age...Young people who develop aggressive behavior tendencies are likely to develop problems with tobacco, alcohol, and other drug use; to fail academically; to have children at an early age;and to raise children likely to have the same problems.

Academic failure contributes to poverty and poor health and undermines workforce productivity in ways that harm the entire society.

Humans have evolved levels of cooperation that are unprecedented among primate species. You can see it even in babies. Say you are playing with a baby and begin to put the toys in a box. If you point to one of the toys, the baby is likely to put it in the box (Liebal et al. 2009)... Human babies are more likely than other primates to follow another__ pointing or gaze. Thus, even before adults have socialized them, babies show tendencies to be in sync with the social behavior of others, to infer others_ intentions to cooperate, and to prefer cooperation in others.

Just as we have created a society in which it would be unthinkable to light up a cigarette in the Kennedy Center lobby, we can create a society where it is unthinkable that a child suffers abuse, fails in school, becomes delinquent, or faces teasing and bullying. We could have a society in which diverse people and organizations work together to ensure that families, schools, workplaces, and neighborhoods are nurturing and that our capitalistic system functions to benefit everyone.

The tobacco control movement provides a good model for how to achieve massive societal changes. In 1965, over 50 percent of men and 34 percent of women smoked. By 2010, only 23.5 percent of men and 17.9 percent of women were smoking (CDC 2011). These numbers represent one of the twentieth century__ most important public health achievements.