True evil is unlikely to receive an invitation from us, so it clothes itself in just enough truth to make itself look appealing and then it looks to unpeel us.
The starting point for __iscounts_ may be the manufacturer__ suggested retail price (MSRP), an arbitrarily high price that no one will ever pay. By crossing out the high MSRP, retailers are handing shoppers a psychological victory that will make them feel good about the purchase, even if the discounted price is still expensive.
Personal Finance For Beginners In 30 Minutes, Volume 1: How to cut expenses, reduce debt, and better align spending & priorities
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The starting point for __iscounts_ may be the manufacturer__ suggested retail price (MSRP), an arbitrarily high price that no one will ever pay. By crossing out the high MSRP, retailers are handing shoppers a psychological victory that will make them feel good about the purchase, even if the discounted price is still expensive.
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