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Despite the metadata attached to each tweet, and despite trails of retweets and 'favorite' tweets, the Twitter corpus lacks the latticework of hyperlinks that makes Google's algorithms so potent. Twitter's famous hashtags - #sandyhook or #fiscalcliff or #girls - are the crudest sort of signposts, not much help for smart searching.
James Gleick
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Despite the metadata attached to each tweet, and despite trails of retweets and 'favorite' tweets, the Twitter corpus lacks the latticework of hyperlinks that makes Google's algorithms so potent. Twitter's famous hashtags - #sandyhook or #fiscalcliff or #girls - are the crudest sort of signposts, not much help for smart searching.

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People never like pollution, it has become very wrong to like pollution at all. But just like there are good and bad things about people, there are good and bad things about pollution. If people were pollution we would get rid of anyone who was different, anyone who was considered an inconvenience_ but we__ be getting rid of a life, a lot of lives_ because we didn__ like them. If pollution was a person would we still be trying to get rid of it? Would we have environmentalists still complaining and protesting and trying to get rid of all pollution?

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Each big idea like that is an operating system upgrade," she says, smiling. Comfortable territory. "Writers are responsible for some of it. They say Shakespeare invented the internal monologue."Oh, I am very familiar with the internal monologue."But I think the writers had their turn," she says, "and now it's programmers who get to upgrade the human operating system."I am definitely talking to a girl from Google. "So what's the next upgrade?""It's already happening," she says. "There are all these things you can do, and it's like you're in more than one place at one time, and it's totally normal. I mean, look around."I swivel my head, and I see what she wants me to see: dozens of people sitting at tiny tables, all learning into phones showing them places that don't exist and yet are somehow more interesting...

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