And one of my firmest conclusions is that we always think by seeking and drawing parallels to things we know from our past, and that we therefore communicate best when we exploit examples, analogies, and metaphors galore, when we avoid abstract generalities, when we use very down-to-earth, concrete, and simple language, and when we talk directly about our own experience.

Technology offers great communication tools. Social media helps make connections. And, heart to heart conversations take place face to face and not over email, Whatsup, Facebook or Twitter. Don't be deceived.

Our business is communication oftentimes through the medium of stories but our capacity has a far greater scope - to entertain certainly, but also to stimulate debate, to mark up changes and differences and that way, to maybe, just now and then, to change the world.

The new contract between writers and readers is one I'm prepared to sign up to. I've met some fascinating people at events and online. Down with the isolation of writers I say! And long live Twitter.

It's always been important for writers to be disciplined but now even more so. In addition to the traditional displacement activities like cleaning the fridge or eating cake writers are faced with a plethora of online possibilities (some of which may be professionally worthwhile as well as interesting and fun). As a writer it's important to learn how to focus so you can do both as and when you need to.

Nowadays, the Internet decides if you're good, not the big man in the big office. No matter how important that man thinks he is, everyone else knows that he's not important anymore, and the Internet decides these things, here in the modern age.