We each sell alittle piece of happiness. You are elevating someone's spirit in some way, and to do that you have to understand the source of their angst and then you have to frame your product as a solution.

When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.

I hope that, whatever happens within the publishing industry, because of the increased control writers have of their own careers, better sales information and the advent of the internet, that ultimately this change in our working environment will be a change for the better.

An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who__ the better writer?

In days long past, Jarod said he__ write a sentence about my love, translated in Russian, and that sentence, like my love, is clearly not for sale, unlike his virginity, or this book, which I__ both offering at ten times the market value, so hurry up and buy now, before it goes down.

A brand is a person.