If I could be anything in this world I would be rare. So rare that the people I loved never forgot me or ever found anything to compare me to. I was never a type, but the only type--the person you couldn't throw away because you would never be able to describe the mystery of something that didn't fit this world.
A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.
Lean Branding
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A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.
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