A group experience takes place on a lower level of consciousness than the experience of an individual. This is due to the fact that, when many people gather together to share one common emotion, the total psyche emerging from the group is below the level of the individual psyche. If it is a very large group, the collective psyche will be more like the psyche of an animal, which is the reason why the ethical attitude of large organizations is always doubtful. The psychology of a large crowd inevitably sinks to the level of mob psychology. If, therefore, I have a so-called collective experience as a member of a group, it takes place on a lower level of consciousness than if I had the experience by myself alone.
The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions.... [W]hen the composition of the group is right__nough people with different perspectives running into one another in unpredictable ways__he group dynamic will take care of itself. All these errant discussions add up. In fact, they may even be the most essential part of the creative process. Although such conversations will occasionally be unpleasant__ot everyone is always in the mood for small talk or criticism__hat doesn__ mean that they can be avoided. The most creative spaces are those which hurl us together. It is the human friction that makes the sparks.
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The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions.... [W]hen the composition of the group is right__nough people with different perspectives running into one another in unpredictable ways__he group dynamic will take care of itself. All these errant discussions add up. In fact, they may even be the most essential part of the creative process. Although such conversations will occasionally be unpleasant__ot everyone is always in the mood for small talk or criticism__hat doesn__ mean that they can be avoided. The most creative spaces are those which hurl us together. It is the human friction that makes the sparks.
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