The focus of innovations and investments need to shift from slogging innovations like phone and, drone type innovations to solve real problems that are killing the inhabitants of the planet.
We don't think a sustainable society need be stagnant, boring, uniform, or rigid. It need not be, and probably could not be, centrally controlled or authoritarian. It could be a world that has the time, the resources, and the will to correct its mistakes, to innovate, to preserve the fertility of its planetary ecosystems. It could focus on mindfully increasing quality of life rather than on mindlessly expanding material consumption and the physical capital stock.
The Limits to Growth: The 30-Year Update
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We don't think a sustainable society need be stagnant, boring, uniform, or rigid. It need not be, and probably could not be, centrally controlled or authoritarian. It could be a world that has the time, the resources, and the will to correct its mistakes, to innovate, to preserve the fertility of its planetary ecosystems. It could focus on mindfully increasing quality of life rather than on mindlessly expanding material consumption and the physical capital stock.
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Can you be happy with the movies, and the ads, and the clothes in the stores, and the doctors, and the eyes as you walk down the street all telling you there is something wrong with you? No. You cannot be happy. Because, you poor darling baby, you believe them.
I spit on your happiness! I spit on your idea of life--that life that must go on, come what may. You are all like dogs that lick everything they smell. You with your promise of a humdrum happiness--provided a person doesn't ask much of life. I want everything of life, I do; and I want it now! I want it total, complete: otherwise I reject it! I will not be moderate. I will not be satisfied with the bit of cake you offer me if I promise to be a good little girl. I want to be sure of everything this very day; sure that everything will be as beautiful as when I was a little girl. If not, I want to die!
There was a thing called Heaven; but all the same they used to drink enormous quantities of alcohol."..."There was a thing called the soul and a thing called immortality."..."But they used to take morphia and cocaine."..."Two thousand pharmacologists and biochemists were subsidized in A.F. 178."..."Six years later it was being produced commercially. The perfect drug."..."Euphoric, narcotic, pleasantly hallucinant."..."All the advantages of Christianity and alcohol; none of their defects."..."Take a holiday from reality whenever you like, and come back without so much as a headache or a mythology."..."Stability was practically assured.
The pressure of adversity is the most powerful sustainer of accountability. It's as though everything you do is multiplied by 50 in order to surpass those with a head-start. I was never capable of slacking when at the threshold of failure.
Sustainability is a new idea to many people, and many find it hard to understand. But all over the world there are people who have entered into the exercise of imagining and bringing into being a sustainable world. They see it as a world to move toward not reluctantly, but joyfully, not with a sense of sacrifice, but a sense of adventure. A sustainable world could be very much better than the one we live in today.