sales

Everybody sells something to somebody every day, whether it__ a product, a service or just a case of making sure that they get their own way.

Solving the problem means helping the customer to understand why you__e the best person for the job

The commitment gap is the massive distance between __es_ and __aybe

Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?

Be persistent, be persistent, they say. But please, do not mistake being a pest for being persistent.

CRM is rather boring in itself. It's the fortunes you can build using CRM that makes it so interesting.

If customers don__ trust you to help them at the beginning of the sales process, they certainly won__ trust you with their money at the end of it.

Present your product and service simple and direct. Eliminate senseless small talk that takes up valuable time.

Ask open ended questions. Pull out the pain and the hurt your prospect is experiencing.

RULE #1Market your business to the customer YOU WANT.Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?Focus on what you want to do and the clients you want, and market directly to them and only them.

Be honest. Be truthful. If you tell lies, you lose your credibility.

Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this day on.

Think about it: if someone had found a way to manipulate human choice and free will _ if someone actually had that kind of power _ wouldn__ it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical.

Advertising is legalized lying.

I fake fake to have a fake life. Does that make me a real horse? Buy now for $777, wooden saddle sold separately. Real horseshoes not included. Imaginary ones _ neither.

Sound an alarm! Advertising, not deals, builds brands.

Avoid selling to dumb customers, there aren't enough left!

When someone tells you they__e too busy, it__ not that they mismanage their time, it__ that you__e not a priority.