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As one might gather from a painting of him scowling in a tall stovepipe hat, Day saw himself as a businessman, not a journalist. ''He needed a newspaper not to reform, not to arouse, but to push the printing business of Benjamin H. Day.''Day's idea was to try selling a paper for a penny - the going price for many everyday items, like soap or brushes. At that price, he felt sure he could capture a much larger audience than his 6-cent rivals. But what made the prospect risky, potentially even suicidal, was that Day would then be selling his paper at a loss. What day was contemplating was a break with the traditional strategy for making profit: selling at a price higher than the cost of production. He would instead rely on a different but historically significant business model: reselling the attention of his audience, or advertising. What Day understood-more firmly, more clearly than anyone before him-was that while his readers may have thought themselves his customers, they were in fact his product.

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Tim Wu

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

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It was not Christianity which freed the slave: Christianity accepted slavery; Christian ministers defended it; Christian merchants trafficked in human flesh and blood, and drew their profits from the unspeakable horrors of the middle passage. Christian slaveholders treated their slaves as they did the cattle in their fields: they worked them, scourged them, mated them , parted them, and sold them at will. Abolition came with the decline in religious belief, and largely through the efforts of those who were denounced as heretics.