persuasion

The Ninysh might have resisted a bit harder. I don't mean to imply that they were cowards...," Maurizio said shrugging, clearly implying that the Ninysh were cowards.

When describing the University of Virginia: Here, We are not afraid to follow truth wherever it may lead, nor to tolerate any error so long as reason is left free to combat it.

Never argue. To win an argument is to lose a sale.

It's just that you are practiced at persuading, and sometimes it's quite difficult, sir to distinguish being persuaded by you from being knocked down in street and stamped on.Pg.406

The quality of the problem that is found is a forerunner of the quality of the solution that is attained. It is in fact the discovery and creation of problems rather than any superior knowledge, technical skill, or craftsmanship, that often sets the creative person apart from others in his field.

All things are possible; if something seems like it__ not, it__ only because enough people aren't being deceived into the possibilities yet.

In science, the credit goes to the man who convinces the world, not to the man to whom the idea first occurs.

You cannot reason people out of a position that they did not reason themselves into.

I never saw quite so wretched an example of what a sea-faring life can do: but to a degree, I know it is the same with them all; they are all knocked about, and exposed to every climate, and every weather, till they are not fit to be seen. It is a pity they are not knocked on the head at once, before they reach Admiral Baldwin's age.

Yet it is folly to argue against determined hardness; eloquence may strike the ear, and the language of sorrow draw forth the tear of compassion, but nothing can reach the heart that is steeled with prejudice.

How could he encapsulate in a pithy admissions-interview line all of his unique ideas and interests?

The task of defending capitalism was still important to leave to the capitalists.

We influence others most profoundly when we do not seek to change them at all, but simply go about straightforwardly doing the right and loving thing.

Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. " Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?" Sculley felt as if he had been punched in the stomach. There was no response possible other than to acquiesce. " He had a uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person," Sculley recalled.

Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you spend the resources in your head.

They were interchangeable tools, and the catchy phrases continued without abatement.

Fifties advertising was a dogmatic art, to the point of pretending to be a science.

Part of my wisdom consists of being a whiz at reminding the dumb, why they should be whizzes, and not just live life to whiz by others.