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concept

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The Beetle__ body, whether it be a _49 split or a _73 Jeans Bug, or an _03 Mexican, was originally conceived in the mid 1930__. This is evident in it__ body styling which aside from it__ rear engine layout and absence of front radiator (or radiator!) grille, is very similar to other cars of the same period. Believe it or not, in those days streamlining was a hot new concept, kind of like how wireless networking is today with computing.The only problem was, in the beginning they didn__ seem to realize that streamlining ought to be applied sideways as well as longitudinally!

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To get from the tangible to the intangible (which mature artists in any medium claim as part of their task) a paradox of some kind has frequently been helpful. For the photographer to free himself of the tyranny of the visual facts upon which he is utterly dependent, a paradox is the only possible tool. And the talisman paradox for unique photography is to work "the mirror with a memory" as if it were a mirage, and the camera is a metamorphosing machine, and the photograph as if it were a metaphor_. Once freed of the tyranny of surfaces and textures, substance and form [the photographer] can use the same to pursue poetic truth" (Minor White, Newhall, 281).

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In philosophy, metaphorical pluralism is the norm. Our most important abstract philosophical concepts, including time, causation, morality, and the mind, are all conceptualized by multiple metaphors, sometimes as many as two dozen. What each philosophical theory typically does is to choose one of those metaphors as "right," as the true literal meaning of the concept. One reason there is so much argumentation across philosophical theories is that different philosophers have chosen different metaphors as the "right" one, ignoring or taking as misleading all other commonplace metaphorical structurings of the concept. Philosophers have done this because they assume that a concept must have one and only one logic. But the cognitive reality is that our concepts have multiple metaphorical structurings.

GL
George Lakoff

Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought

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The last clear definite function of man__uscles aching to work, minds aching to create beyond the single need__his is man....For man, unlike any other thing organic or inorganic in the universe, grows beyond his work, walks up the stairs of his concepts, emerges ahead of his accomplishments. This you may say of man__hen theories change and crash, when schools, philosophies, when narrow dark alleys of thought, national, religious, economic, grow and disintegrate, man reaches, stumbles forward, painfully, mistakenly sometimes. Having stepped forward, he may slip back, but only half a step, never the full step back. This you may say and know it and know it. This you may know when the bombs plummet out of the black planes on the market place, when prisoners are stuck like pigs, when the crushed bodies drain filthily in the dust. You may know it in this way. If the step were not being taken, if the stumbling-forward ache were not alive, the bombs would not fall, the throats would not be cut. Fear the time when the bombs stop falling while the bombers live__or every bomb is proof that the spirit has not died. And fear the time when the strikes stop while the great owners live__or every little beaten strike is proof that the step is being taken. And this you can know__ear the time when Manself will not suffer and die for a concept, for this one quality is the foundation of Manself, and this one quality is man, distinctive in the universe.

JS
John Steinbeck

The Grapes of Wrath