buying-decision

The salesperson you__ ideally like to be and the salesperson you__ like to encounter as a customer should roughly be the same, shouldn__ they?

Remember: when you walk into a DIY store to buy a drill, you don__ want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.

If what you sell doesn__ help me then why are you knocking on my door?

Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid.

If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.

Salespeople who think that it__ all about price aren__ required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.

I can__ and won__ promise you magic sales fairy dust or the Jedi Mind Trick for salespeople _ they simply don__ exist.

Salespeople need to __arn the right_ to become suppliers more than they ever did before.

Ignore the people who say that the sales industry needs to become professionalised: it already has.

We all need salespeople who deliver value that wasn__ there before they arrived.

We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.

We all desperately need brilliant sales professionals far more than ever before _ to help us, guide us, keep us informed and stop us from making diabolically stupid buying decisions.

Get up in the morning on a mission to save prospective clients from the shabby, ill-fitting, overpriced and worthless alternatives that those charlatans - who are your competition - are trying to get away with flogging them.

We all need salespeople who help people with the same enthusiasm shown by a small child describing the best Christmas present EVER

We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.

For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.

Don__ tell me you__e passionate about your job _ show me that you__e passionate about helping people like me.

When your pipeline is full _ with business coming out of your ears _ the notion of people asking for a discount will sound hilarious, because you__l already be at capacity