Committing your goals to paper increases the likelihood of your achieving them by one thousand percent.
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These military devices, leading to victory, must not be divulged beforehand.
At first, then, exhibit the coyness of a maiden,_ until the enemy gives you an opening; afterwards emulate the rapidity of a running hare, and it will be too late for the enemy to oppose you.
Conceal your dispositions, and your condition will remain secret, which leads to victory;_ show your dispositions, and your condition will become patent, which leads to defeat.
first lay plans which will ensure victory, and then lead your army to battle;_ if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured
Practice transforms a skill into an art
Knowing the enemy enables you to take the offensive,_knowing yourself enables you to stand on_the defensive.
Fortune does favor the bold and you'll never know what you're capable of if you don't try.
Nothing is illegal so long as you correct it before the SEC catches it.
When the officers are too strong and the common soldiers too weak, the result is COLLAPSE.
A sense of entitlement is a cancerous thought process that is void of gratitude and can be deadly to our relationships.
Customer conversion is dependent on the right customer conversation
If we wish to wrest an advantage from the enemy, we must not fix our minds on that alone, but allow for the possibility of the enemy also doing some harm to us, and let this enter as a factor into our calculations.
Don't let your 'bad pride' prevent you from moving forward on an opportunity that will allow you to showcase your 'good pride'.
The best way to kill competition is to partner it
You must be grounded to take flight.
We cannot enter into alliances until we are acquainted with the designs of our neighbors.
The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.