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The first problem of communication is getting people's attention.
Chip Heath Made to Stick: Why Some Ideas Survive and Others Die
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The first problem of communication is getting people's attention.
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Chip Heath

Made to Stick: Why Some Ideas Survive and Others Die

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Consciousness, which is the "reflective" element of Norman's conceptual brain, handles the "higher" functions at the metaphorical tip of the very top of that complicated organ. Because consciousness pays a lot of attention to your thoughts, you tend to identify it with cognition. However, if you try to figure out exactly how you run your business or care for your family, you soon realize that you can't grasp that process just by thinking about it. As Norman puts it, "Consciousness also has a qualitative, sensory feel. If I say, 'I'm afraid,' it's not just my mind talking. My stomach also knots up.