And one of my firmest conclusions is that we always think by seeking and drawing parallels to things we know from our past, and that we therefore communicate best when we exploit examples, analogies, and metaphors galore, when we avoid abstract generalities, when we use very down-to-earth, concrete, and simple language, and when we talk directly about our own experience.

Do not be devilish.

Don't make a deal with the devil.

Reject evil. Choose the good.

If you turn from evil ways, you will be well.

Your sacred right is to decide your own fate.