Rationality or consciousness is itself a ratio or proportion among the sensuous components of experience, and is not something added to such sense experience. Subrational beings have no means of achieving such a ratio or proportion in their sense lives but are wired for fixed wave lengths, as it were, having infallibility in their own area of experience. Consciousness, complex and subtle, can be impaired or ended by a mere stepping-up or dimming-down of any one sense intensity, which is the procedure in hypnosis. And the intensification of one sense by a new medium can hypnotize an entire community.
In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you__e taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself _ is that it__ purpose? No it__ not. It__ to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It__ pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.
The Kind of Anarchism I Believe in, and What's Wrong with Libertarians
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In fact quite generally, commercial advertising is fundamentally an effort to undermine markets. We should recognize that. If you__e taken an economics course, you know that markets are supposed to be based on informed consumers making rational choices. You take a look at the first ad you see on television and ask yourself _ is that it__ purpose? No it__ not. It__ to create uninformed consumers making irrational choices. And these same institutions run political campaigns. It__ pretty much the same: you have to undermine democracy by trying to get uninformed people to make irrational choices.
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