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Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they__e heard, winners know how to articulate compelling needs__nd products to satisfy those needs__hat people didn__ even know they wanted.
Frank Luntz Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
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Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they__e heard, winners know how to articulate compelling needs__nd products to satisfy those needs__hat people didn__ even know they wanted.
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Frank Luntz

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

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