We each sell alittle piece of happiness. You are elevating someone's spirit in some way, and to do that you have to understand the source of their angst and then you have to frame your product as a solution.

When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.

An indoor man eats nothing, except that which is prepared and served by his mother with lots of insults, an outdoor man eats that which he buys, prepares, served and eaten with lots of respect.

Some are in tune with the swanky, but not in tune with themselves. Their desire has become the desire of the others ('''Buying now. Dying later''')

We have created a manic world nauseous with the pursuit of material wealth. Many also bear their cross of imagined deprivation, while their fellow human beings remain paralyzed by real poverty. We drown in the thick sweetness of our sensual excess, and our shameless opulence, while our discontent souls suffocate in the arid wasteland of spiritual deprivation.

People don't care how much you know until they know how much you care.