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The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive__nd autonomy can be the antidote._ _ TOM KELLEY General Manager, IDEO
Daniel H. Pink Drive: The Surprising Truth About What Motivates Us
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The ultimate freedom for creative groups is the freedom to experiment with new ideas. Some skeptics insist that innovation is expensive. In the long run, innovation is cheap. Mediocrity is expensive__nd autonomy can be the antidote._ _ TOM KELLEY General Manager, IDEO
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Daniel H. Pink

Drive: The Surprising Truth About What Motivates Us

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