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Great companies know that customer relationships in these times call for more than just having a great product (or service) backed by a great sales team. Customers have to be wooed until they fall so deeply in love with your offering that they will ward off advances from potential suitors. No matter how well you perform as a business, there are little things that can cause the relationship with your customers to suffer. The companies, products and/or services that we love are those that __ouch_ us in the right places at the right times. After all, that is what __omancing_ the customer is all about__eeing your way to the customer__ heart.
J. N. HALM CUSTOMER ROMANCE: A New Feel of Customer Service
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Great companies know that customer relationships in these times call for more than just having a great product (or service) backed by a great sales team. Customers have to be wooed until they fall so deeply in love with your offering that they will ward off advances from potential suitors. No matter how well you perform as a business, there are little things that can cause the relationship with your customers to suffer. The companies, products and/or services that we love are those that __ouch_ us in the right places at the right times. After all, that is what __omancing_ the customer is all about__eeing your way to the customer__ heart.
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J. N. HALM

CUSTOMER ROMANCE: A New Feel of Customer Service

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