Jonathan Ive

All I've ever wanted to do is design and make it's what I love doing.

Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.

I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.

A small change at the beginning of the design process defines an entirely different product at the end.

It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.

To design something really new and innovative you have to reject reason.

'Design' is a word that's come to mean so much that it's also a word that has come to mean nothing.

The best ideas start as conversations.

Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!

One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.

There's no learning without trying lots of ideas and failing lots of times.

The form of computers has never been important, with speed and performance being the only things that mattered.

What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.