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I thought I was getting away from politics for a while. But I now realise that the vuvuzela is to these World Cup blogs what Julius Malema is to my politics columns: a noisy, but sadly unavoidable irritant. With both Malema and the vuvuzela, their importance is far overstated. Malema: South Africa's Robert Mugabe? I think not. The vuvuzela: an archetypal symbol of 'African culture?' For African civilisation's sake, I seriously hope not.Both are getting far too much airtime than they deserve. Both have thrust themselves on to the world stage through a combination of hot air and raucous bluster. Both amuse and enervate in roughly equal measure. And both are equally harmless in and of themselves _ though in Malema's case, it is the political tendency that he represents, and the right-wing interests that lie behind his diatribes that is dangerous. With the vuvu I doubt if there are such nefarious interests behind the scenes; it may upset the delicate ears of the middle classes, both here and at the BBC, but I suspect that South Africa's democracy will not be imperilled by a mass-produced plastic horn.
Richard Calland
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I thought I was getting away from politics for a while. But I now realise that the vuvuzela is to these World Cup blogs what Julius Malema is to my politics columns: a noisy, but sadly unavoidable irritant. With both Malema and the vuvuzela, their importance is far overstated. Malema: South Africa's Robert Mugabe? I think not. The vuvuzela: an archetypal symbol of 'African culture?' For African civilisation's sake, I seriously hope not.Both are getting far too much airtime than they deserve. Both have thrust themselves on to the world stage through a combination of hot air and raucous bluster. Both amuse and enervate in roughly equal measure. And both are equally harmless in and of themselves _ though in Malema's case, it is the political tendency that he represents, and the right-wing interests that lie behind his diatribes that is dangerous. With the vuvu I doubt if there are such nefarious interests behind the scenes; it may upset the delicate ears of the middle classes, both here and at the BBC, but I suspect that South Africa's democracy will not be imperilled by a mass-produced plastic horn.

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A group experience takes place on a lower level of consciousness than the experience of an individual. This is due to the fact that, when many people gather together to share one common emotion, the total psyche emerging from the group is below the level of the individual psyche. If it is a very large group, the collective psyche will be more like the psyche of an animal, which is the reason why the ethical attitude of large organizations is always doubtful. The psychology of a large crowd inevitably sinks to the level of mob psychology. If, therefore, I have a so-called collective experience as a member of a group, it takes place on a lower level of consciousness than if I had the experience by myself alone.

CJ
C.G. Jung

The Archetypes and the Collective Unconscious