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It is no coincidence that ours is a time afflicted by a widespread sense of attentional crisis, at least in the West - one captured by the phrase ''homo distractus,'' a species of ever shorter attention span known for compulsively checking his devices.
Tim Wu The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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It is no coincidence that ours is a time afflicted by a widespread sense of attentional crisis, at least in the West - one captured by the phrase ''homo distractus,'' a species of ever shorter attention span known for compulsively checking his devices.
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Tim Wu

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

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Consciousness, which is the "reflective" element of Norman's conceptual brain, handles the "higher" functions at the metaphorical tip of the very top of that complicated organ. Because consciousness pays a lot of attention to your thoughts, you tend to identify it with cognition. However, if you try to figure out exactly how you run your business or care for your family, you soon realize that you can't grasp that process just by thinking about it. As Norman puts it, "Consciousness also has a qualitative, sensory feel. If I say, 'I'm afraid,' it's not just my mind talking. My stomach also knots up.