You don't just have people who wake up in the morning and say, "What evil things can I do today, because I'm Mr. Evil?" People do things for what they think are justified reasons. Everybody is the hero of their own story, and you have to keep that in mind. If you read a lot of history, as I do, even the worst and most monstrous people thought they were the good guys. We're all very tangled knots.

Much that may seem evil can be good.

To make an action honorable, it ought to be agreeable to the age, and other circumstances of the person; since it is circumstance and proper measure that give an action its character, and make it either good or bad.

A son for a son, heh. But that's a grandson...and he never was much use." --Walder Frey

A sweet fate oft hides a sinner's heart.

When you are convinced that what you offer is yours, whether it be mediocre or of standard quality, your originality will make people love you in a way you did not expect.